How HSBC can help

Combined, ASEAN forms one of the fastest growing economic powerhouses and is one of the world’s top five economies, behind the US, EU, China and Japan.
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Growing Business in ASEAN - HSBC SG International Business Banking

Grow your business with HSBC

As one of the world’s top trade banks, HSBC has been helping businesses create opportunities in new places and helping new relationships flourish for over 130 years.

Unlike other banks, our knowledge goes beyond just understanding individual ASEAN markets, but understanding how to navigate the dynamics and connections between them -across different industries, people, and cultures. HSBC’s connected knowledge helps businesses unlock growth potential in ASEAN.

Let us be your single contact point for the ASEAN region

“HSBC is able to offer businesses a unique proposition when they arrive in ASEAN because they can arrive in Singapore and be looked after by our ASEAN Desk Network. So rather than having to work out of ASEAN for themselves, they can connect with us.”

Alan Turner, Managing Director, Head of Commercial Banking, HSBC Singapore

Connect to HSBC through the ASEAN Desk Network

Connect to HSBC through the ASEAN Desk Network

To further support your growth in the region, we have established an ASEAN Desk Network that includes a China desk and three European desks – Germany, France and the UK – all located in our Singapore hub.

Drawing on our past and present to help you navigate the future

Drawing on our past and present to help you navigate the future

Our heritage grants us unrivaled knowledge of the intricacies in conducting business in ASEAN, and our comprehensive suite of modern cash management solutions are here to help you tap into the wealth of opportunities that await you.

HSBC: The longest established foreign bank in ASEAN

Longest Established Bank in ASEAN - HSBC SG International Business Banking

HSBC is a prominent player in Singapore

HSBC ASEAN services

At HSBC, we have a strong set of regional capabilities and specialised solutions to help you drive growth across ASEAN and beyond across 5 areas:

HSBC in Singapore is well positioned to support inbound and outbound businesses that wish to expand in the ASEAN region. We have a range of market-leading solutions to support businesses grow their footprint. We’ve helped multinational corporations expand regionally and globally via our in-depth understanding of the dynamics in ASEAN and connectivity to the region.


– One of the longest established banks in Singapore that has been supporting businesses and generations in regional growth in ASEAN

– Established network across the dynamic ASEAN region provide unparalled insights to fuel regional ambitions

– Leading international bank with numerous deals and accolades around the world


Global network with over 4,400 offices across 70 countries, covering over 90% of global trade and capital flows, as well as comprehensive client coverage. In ASEAN, we have 200 offices across 6 markets supported by 15,000 staffs.

– China and ASEAN desks that include three European countries – Germany, France and the UK. These desks are dedicated to helping customers and prospects do business in ASEAN and beyond.


– Full suite of banking services including market-leading working capital, liquidity, trade, supply chain solutions to support businesses in cross border expansion and business optimization.

– Specialist teams across Real Estate, Commodities and Structured Trade.

– Sustainable Financing capabilities - Structured 1st Green Loan in Singapore aligned to LMA/APLMA principles.

– Pioneer in offshore CNY bond market.

– Solutions that are best-in-class and recognized in the financing world through high-profile awards and surveys.


– 1st Innovation Lab in Asia Pacific. Started in 2015, the lab is a key incubator for HSBC’s worldwide innovation programmes.

– Digital banking services for cashless B2B payments such as PayNow Corporate and e-platforms such as HSBCnet, Get Rate, Liquidity Management Portal, Trade Transaction Tracker etc.

One way of banking

– We enhance your banking experience with a consistent experience supported by our regional-empowered bankers guiding you throughout your ASEAN growth journey.

– Across all lines of business, our offers form a universal banking model that is relatively unmatched by our competitors in the region.

HSBC ASEAN Experience

Netpoleon Solutions

  • Founded in year 2000, Netpoleon Solutions is an industry leader for distributing a holistic bundle of network and security solutions to leading organizations. Today, they have extended their proven network and security expertise across ASEAN.
  • Headquartered in Singapore, Netpoleon Solutions serves a wide range of industries and customers across Singapore, Philippines, Malaysia, Thailand, Indonesia and Vietnam. Find out more from Mr Francis Goh, CEO of Netpoleon Group, about their expansion journey in ASEAN and how HSBC has supported their growth.

Interested in expanding your business to ASEAN?

Get in touch


The Association of Southeast Asian Nations (ASEAN)

The content on this page (“ASEAN website”) was prepared by The Hongkong and Shanghai Banking Corporation Limited, Singapore Branch (“HSBC” or “we”).

The information contained in this ASEAN website is derived from sources we believe to be reliable but which we have not independently verified. HSBC makes no representation or warranty (express or implied) of any nature nor is any responsibility of any kind accepted with respect to the completeness or accuracy of any information, projection, representation or warranty (expressed or implied) in, or omission from, this ASEAN website. No liability is accepted whatsoever for any direct, indirect or consequential loss (whether arising in contract, tort or otherwise) arising from the use of or reliance on this ASEAN website or any information contained herein by the recipient or any third party. If you seek to rely in any way whatsoever upon any content contained in this ASEAN website, you do so at your own risk.

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